News outlets are facing pressure to come back on their feet after a year of decline.
As India continues to struggle with its growing internet woes, news organizations have been struggling to survive.
They have been unable to provide timely and accurate news coverage due to a shortage of staff and budgets.
But now the pressure has finally begun to mount.
The National Public Interest Research Group (NPIR) has asked news outlets across the country to come up with a strategy for ensuring they are up-to-date with the latest news and developments, as per a proposal released by the Centre for Media and Society (CMS).
It also called for all news organizations to ensure that the news they deliver to the public is fair and balanced, as the new media landscape is undergoing a seismic shift in terms of the way it delivers news.
The news media is facing a serious financial crisis as the government’s media reforms are making the business model more complex.
In order to stay afloat, news media has faced drastic cuts, while increasing their staff costs and the cost of doing business.
News outlets have also been forced to increase their content production, editing and distribution.
News channels, therefore, have been facing a difficult time, said CMR founder Prashant Bhushan.
“This has created a huge problem for news outlets.
Their revenue has been reduced and their staff have also faced pressure.
Many have even resorted to drastic measures,” said Bhushin, who is also the Chairman of CMS.”
The news channels are now having to make drastic cuts in order to get back into business.
We need to look at the news agenda, not just the news but the news and its quality as well.
So, we are calling for news channels to come to the table and to work on a strategy that includes not only quality but also fairness and fairness,” he said.
The CMS proposal called for news organizations and their employees to work together to develop a “media strategy” that includes a new way of delivering news to the people.
The government is also planning to introduce a new framework for media regulation, which will include guidelines for news distribution and a system for media reporting.
The plan will also include new media guidelines to be enforced.
Bhushin said the government needs to address the challenges facing news channels and news organizations that are struggling to maintain the balance between their quality and their impartiality.
“We need to ensure the news outlets and their reporters are not only being given adequate salaries, but also not being penalised for reporting the news.
That is a major concern,” he added.
While the new guidelines will be a positive step, Bhushun said news channels need to focus on providing the news the people want to know.
“If you have a news channel, you have to provide the people with a news agenda and a news product,” he explained.
“That is the essence of journalism.
So if news organizations are not giving a news outlet that the people are ready to consume, then what is the point of journalism?
This is why news channels should be providing a news and information agenda that is not just biased but fair and impartial,” he observed.CMS is also launching a new “news content” dashboard that will allow news channels, news publishers, and content aggregators to share their content with the government.
It is hoped the dashboard will be the platform for the public to decide how they want their news delivered.
“A news content dashboard is the next step in ensuring that the government is following through with the news content reforms that we have launched,” said Bhandari.